🐂 Our Story

Longhorn Apparel Co was born from hard work, dusty boots, and the kind of grit you can’t fake. What started in the trenches of landscaping, construction, and long days under the sun turned into a brand that represents more than just clothing it represents a mindset.

We built this for the ones who get up early, work with their hands, and take pride in doing things the right way. Our gear is rugged, timeless, and made to be worn not just shown off. Inspired by Western roots and built with modern comfort, every piece carries the spirit of hustle, heritage, and hard-earned respect.

This isn’t fast fashion. This is for the grinders, the dreamers, the ones chasing something real.

Longhorn isn’t just a logo it’s a lifestyle.
Welcome to the herd.